Burberry’s most outstanding content marketing campaign was Burberry Kisses, blending mobile technology with the human wish to connect with others. So what does Orbit Media do? The whole pool industry was having trouble. What can you learn from his content marketing strategy? To be successful at content marketing, your first task is to create a content marketing strategy. What about leads though? WP Mail SMTP Kelly Starrett started out by opening up a CrossFit gym in 2005. WPBeginner Or the problem itself is hard to define, and there’s no one search term that everyone is searching. Especially in niche industries, answering every question can be a great approach to content marketing. Based on your results, you get customized product recommendations—this is already fantastic segmentation, and would work great on its own. Each of these businesses is a fantastic example of content marketing, but none of them did anything that you can’t do for your business. Instant set-up). There’s just one problem: content marketing can be seriously hard work. Check out OptinMonster’s other features and see how it could help you get more from content marketing. MonsterInsights Let's have a personal and meaningful conversation. Intrepid Travel’s all about small groups, big adventures, and traveling responsibly. Recent examples include the Reach Across the Aisle campaign, which encourage people to find out what united them, a series on flying with infants, and the quirky Flight Etiquette video series. With more than 100,000 YouTube subscribers and a whopping 2 million-plus Facebook followers, this is a great example of matching content to your target audience to grow your business and make it profitable. Paid tools like Moz and Ahrefs have similar functions, with the added benefit of telling you how hard it is to rank in Google for those keywords. People everyday demand web content for certain … Blog posts include topics like “How to Fall in Love with Bok Choy” and “4 Seasonal Squashes and What to Do With Them.”. And if people are searching for something, you have a chance to attract traffic. Estimated monthly organic traffic: <100 Launched in June 2015, Superdrug’s “Perceptions of Perfection Across Borders” campaign is a masterclass in content marketing. A strong content marketing strategy should give you focus, not lock you into less-than-awesome ideas! And 78% of marketers are preparing to spend more money on content marketing. Better yet, wouldn’t it be great if there were a quiz that could match you with the best stroller for your needs? Keyword research tools are a useful way to uncover questions because they tell you what people are searching for. That campaign went viral, resulting in sales of 250 million bottles and cans across the summer, or equivalent to just over 10 for every person in Australia. We often use 2 main types of strategy: one for selling content strategy into an organisation and one for organisations with a more mature editorial model that just need the strategy itself. Zomato is a restaurant finder mobile app available for 24 countries. One of the ways it shows that dedication is via an online publication known as The Search. The AARP The Magazine has won awards for the quality of its content, design, and photography, but there’s nothing mysterious about their success. I kinda relate to your thinking about how content marketing increases sales. These next content marketing examples show how companies are using visual content marketing to increase visibility for their brand. You might look up content marketing examples and come across Coca-Cola’s “Share a Coke” campaign. For that, you’ll want to develop a roadmap . It is really a helpful article! Let’s start with Blendtec, whose viral videos prove there’s no such thing as a boring industry – if you can tap into what hooks your audience. What if you’ve heard good things about both the Bugaboo Fox and Bugaboo Cameleon, and need to compare them? Anyone who’s read up on content marketing has probably heard of The Furrow, which is generally reckoned to be one of the first examples of content marketing. A quiz gives you information about what people want, so they follow up with an automation to offer it. If you run a small business, you’ve probably thought about content marketing at some point. As MobilityWOD grew, the production quality of its videos improved. Because they’ve contributed quotes, and are content creators themselves, influencers are more likely to send backlinks to the Orbit Media website. Instagram is one of its key platforms, with the main Lush account attracting 4 million followers. 10+ Content Strategy Examples [ Web, Marketing, Blog ] Because of the rapid spread of digital technology, particularly websites and social media, the majority of brand promotions today are content-driven. This is genius, because it cuts down on the work of content creation, and makes its audience feels good about being featured, which results in even more reach and engagement. Imperfect Produce is a fun example of content marketing because…it produces fun content! With the influx of traffic and a list of satisfied readers, River Pools more than survived the recession—it thrived. According to Zazzle Media, 60% of companies struggle to produce content consistently, and 65% find it a challenge to produce engaging content. There are only 1.5 marketers at Orbit, so the agency needs to be extremely efficient in its marketing. If you want to know how to use LinkedIn effectively, nobody’s going to be more expert than LinkedIn itself. But the real star is Imperfect Produce’s fantastic presence on Instagram. 1) Retailer M.M.LaFleur is an upscale clothing retailer for women professionals. In The Journal, you’ll find stories from real travelers sharing their experiences, which helps the company connect more with their core audience. Just because you’re an iconic brand, it doesn’t mean you can’t totally rock content marketing. But there's one problem: content marketing is a lot of work. Please keep in mind that all comments are moderated according to our privacy policy, and all links are nofollow. These are the phrases potential customers search—and Orbit is right there at the top of search results. The result? It is always recommended to keep posting appealing and authentic content on the website to boost the traffic of page over time. For a brand that’s been around since 1937, Old Spice is doing great at staying in touch with its market. It’s hard to make content that makes money. However, this subject as well as your input on it, has made me really feel that I should. He and I are roughly the same height and weight. One of the best B2B content marketing examples is from Simply Business, a UK insurance firm that’s known for producing a series of useful tips and guides. While there is no one content marketing strategy that will work for everyone, there are a few vital steps every marketing team should follow when building their content marketing strategy. Get started with OptinMonster today and see why 1,000,000+ choose OptinMonster to get more subscribers and customers. If you’re worried that your production value will be too low in the beginning, don’t. When you look at starting a content marketing program for your business, it’s easy to get intimidated. With these content marketing examples, you’re all set to wow your visitors with fresh, new ideas. WPForms The result? GE’s long been known for taking what some might see as a dull business, and bringing it to life, and this Instagram content marketing campaign is a perfect example. Cressey displays actual expertise. The key to a great content marketing strategy is being able to tweak, break, and chuck parts of it as you learn more about what works and what doesn’t. It is best to make your content as relatable to your potential audience/customer to ensure profitability. Next, we’ve got a couple of content marketing examples that don’t rely on social media promotion. Content Marketing Institute’s One-Page Content Marketing Plan Examples. And most people who use it know it’s effective. When you think of examples of content marketing done right, Hubspot’s always on the list. Notice that although they don’t all follow the template exactly, each mission names the audience and the benefits they receive when they consume the content. Because they have a really interesting approach to content that’s a bit different from the others on this list. On Buffer’s own blog, the company concentrated initially on writing for the people who influenced their customers, producing high quality, and highly shareable, content. After becoming a Doctor of Physical Therapy, Starrett began to teach mobility seminars—and in 2010, he began posting daily mobility videos to spread his advice even farther. Recommended Resource: Need to jumpstart your content marketing results? River Pools is one of the classic content marketing examples. That’s why the company’s ebook on its own approach to marketing with LinkedIn is such a winner. First published by John Deere in 1895, this publication aimed to help the company’s customers with the issues they faced, and show the company’s expertise at the same time. As the digital marketing space becomes more competitive, it’s imperative that you think of new ways to thrill and offer value to your customers. They stress the importance of sticking to just a single sheet of letter-sized paper. Of course his status as an expert in the field of baseball strength and conditioning comes from his actual expertise. Make-A-Wish Batkid Campaign Big, consumer-focused brands aren’t the only ones providing great inspiration. But for someone looking for answers, this nurture sequence is really valuable content—and for Platinum Skin Care, it drives conversions and creates customers. Here’s a table of contents to help you jump to the content marketing examples you most want to see. It also helps you measure and optimize your efforts, which automatically sets you up on the road to success. It benefits in trust building with the audience, traffic generation and higher chances of those leads generating qualified business. Despite its unusual name, Becoming a Supple Leopard became a bestseller. Nine years ago, the brand was losing ground to its competitors, when someone had a cool idea: jettison the old world image in favor of something – or someone – new, young and hot. Her career has included stints as a journalist, blogger, university lecturer, and ghost writer. The landing page whets customers’ appetites with a series of tips and stats, and most LinkedIn users will want to opt-in immediately. Here are five bril­liant mar­ket­ing strat­e­gy exam­ples from dom­i­nant brands. They listen to their readers, who reach them by email, letter, and social media, and use that information to determine the topics that will resonate with them most. Rip Curl bills itself as the “ultimate surfing company”. There’s no point building an audience if they don’t convert. We’ve successfully used content marketing to grow our own traffic and boost conversions since OptinMonster first launched in 2013, and we want … LinkedIn can be used as a second-run platform for content published elsewhere—to improve reach and increase referral traffic to the original piece of content. The best news is that each of those content marketing examples comes from a small business—not a media giant. Today, Blendtec’s YouTube channel has more than 885,000 subscribers, and the campaign’s still going strong, with videos regularly attracting hundreds of thousands of views. With more than 1 million Instagram followers, the company must be doing something right. JetBlue’s one of the world’s leading airlines, and it’s never been afraid to get creative with content marketing. Relationships. Companies that consistently keep posting quality articles on their websites are likely to get three times more traffic and targeted audiences as compared to the other websites that publish fewer posts. That’s why we’ve written this article. Blogging helps you get visitors’ attention with helpful information and provides content to flesh out your social media presence and fuel your SEO efforts, too. The other secret to Cressey’s success? 1. If you’re in that group and have been wondering how to create a content strategy for your business, we’re here to help. Content marketing is all about using content to attract and retain visitors and eventually turn them into customers. Manufacturing 'best' blog examples. They are simple, creative, and entertaining, proving that a minimalist approach can do the trick. A ton of content out there is boring. They kicked off their Share a Coke campaign in Australia by putting the 150 most common names on bottles. If you had told me I would one day purchase a book called “Becoming a Supple Leopard,” I would have called you a crazy person. So how can you use content marketing for your small business? Via an app, users could press their lips to the screen and send a digital kiss to anyone. By creating compelling content and building relationships with content marketing influencers, Orbit Media is able to attract a lot of links back to their website. Cressey’s most prominent clients are baseball pitchers (his specialty), including Mets ace Noah Syndergaard, Nationals pitcher Tim Collins, and 2-time Cy Young Award Winner Corey Kluber. Granted, some people know exactly what they want, and it’s still worth doing product page SEO to capture those searches. When you get questions from your customers, turn those questions into content. At his elite fitness centers in Massachusetts and Florida, he helps athletes get stronger, move better, and play better. Here are five of the best examples we found that may help you choose content types that are good for your LinkedIn content strategy: 1. How can a small company with 1.5 marketers rank on such competitive terms? He deadlifts something around 660, and I deadlift—well, it doesn’t really matter, does it? The brand’s always had a sense of humor in its TV ads, and that’s carried through to the Sit or Squat app. Please enter a valid email address to continue. The Search chronicles surfers’ search for the best waves and the ultimate surfing lifestyle and features great photography, and stories told by surfers for surfers. LinkedIn Content Marketing Tactical Plan Example Of course. Stone Temple Consulting shows that tweets with images have a 65% better chance of being retweeted. That content, combined with the fact that the concept of the service is excellent, spurs traffic, word of mouth,and referrals. There are a lot of lessons you can take away from this example of content marketing. A small child wandering through the shot? What questions did potential customers need answered before buying a pool? It must be working, because the company’s got 1.3 million followers on Twitter, and the same on Facebook, and the app’s been downloaded hundreds of thousands of times. Email Marketing vs. Social Media: Is There a Clear Winner? And not engaging your visitors means you’re losing money. You can unlock this powerful technology 100% free when you purchase our OptinMonster Pro plan. Practical tips to boost your site conversions. Answer your audience’s questions. Do it consistently over time. That’s why there’s no substitute for market research and customer interviews. Focus on filling a gap. 87% of B2B marketers practice content marketing to produce more qualified leads. Ever feel like you’re running out of ideas for your content marketing campaigns? Do they have a blog? A page one spot for that keyword phrase, and a heck of a lot of goodwill! Brick and mortar store that sells baby strollers? And sometimes it’s really funny. Content marketing isn’t just about cranking out content. Seth Godin even declared that “content marketing is the only marketing left.”. More and more, I expect to see large brands acquire smaller companies for access to their audience. Unsurprisingly the campaign soon rolled out to other locations. Strolleria’s blog solves all of those problems. The campaign also allowed people to use Google Street View and Google Maps to see the journey those digital kisses took. This video has now had more than 1 million views and is their most successful branded content. You’re in luck! People just weren’t that interested in installing inground fiberglass pools. With a physical location in Scottsdale, Arizona and an online store that helps spread its reach, Strolleria epitomizes small business content marketing. This app aims to help people find clean bathrooms when they need them, so it’s also pretty practical. You can use content to fill the top of your marketing funnel. There will always be things that large businesses can do because of their resources. The rise of Amazon and Google means that customers are doing more price comparisons and researching questions before buying. That resulted in 3.7 million Twitter impressions, increased Facebook reach, and beating their goals for YouTube goals by 115%. Inside H&M is their way of offering customers valuable information about their collections and fashion trends from the industry focused on local culture. Enter a phrase like “fiberglass pools,” and you’ll get every question that people are asking on the internet. But by now you probably have a question of your own…. But it grew because Starrett wasn’t afraid to publish good content in a rough package. It’s also why they use their blog to post stroller comparisons. But through content, it extends its reach much farther. It brought the knowledge of a Doctor of Physical Therapy to the masses—in a way that stayed interesting and entertaining. If you’re running content marketing campaigns, day in, day out, it can be hard to consistently come up with new ideas and keep the momentum going. And it’s explained in a way that anyone can understand. I am so amazed with the quantity of research study you take into it. The role of the content strategist is to develop a roadmap for how content can contribute to achieving defined business goals. You can use content marketing to promote your business—even if you don’t have a huge budget and aren’t a professional blogger. BufferBuffer’s one of our favorite content marketing examples, due to their three-pronged content marketing strategy.The compan… In addition, more than half of its 37 million readers have read three of the last four issues. As the brilliant content marketer Jimmy Daly argues, “actionable content is not a strategy.” There are so many “tips and tricks” out there that actual expertise is rare. When I was doing the research to write this post, I tried to count the total number of videos they sponsored—I gave up at 16. His blog posts are a combination of big picture thinking and specific exercises—but even when he shares tactics, he connects those tactics to the bigger picture. Cressey’s site regularly features guest posts, and his relationships in the industry give him distribution of the content he writes himself. Focus on making your content good. Final Thoughts on these Content Marketing Examples. A blog post comparing the pros and cons of the UPPAbaby VISTA and Nuna MIXX2 would fit the bill. Rolex proves this by conveying the quality and timelessness of its brand through excellent photography which radiates quality. You can use the marketing strategy as a stand-alone tool, as part of a marketing plan, or as Focus on appealing to an audience and publishing consistently. Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan — to make sure it's up-to-date, innovative, and engaging for your customers, no matter when or how they intend to buy. Going one step earlier in the funnel unlocks a whole new tier of keywords to rank for—and gives you access to buyers as they start their search. He isn’t the first to use this strategy, and he won’t be the last. You may also be interested in this article for more B2B lead generation strategies or this helpful post on 5 B2B email best practices you need to try. Unleash the power of OptinMonster on your website today! The Will It Blend video series put the company on the map and resulted in a 700% increase in sales in a three-year period. Content marketing. Struck hard by the recession in 2008, River Pools was in trouble. It uses content to reach its target clientele, help overcome the barriers to buying its clothing online, and build loyalty for repeat purchases. You know what? If you have a sales or support team, asking them about common questions can also give you content marketing ideas. Marcus Sheridan basically hands you the secret to content marketing when he says “we literally answer every question a consumer could possibly have about buying a fiberglass pool.”. That’s why Strolleria put together a long-form buyers guide on how to buy a stroller. … So they steer into the skid—they double down by making funny Instagram posts that get shared and make people laugh. Starrett still has San Francisco CrossFit, but he and his wife Juliet also run a thriving online brand and membership site. River Pools had lots of experience installing fiberglass pools, so he focused his content around that expertise. When you visit the Platinum Skin Care website you can take a quiz that helps you find the right products for you skin type and specific needs. Social shares: 34K to the page itself. Platinum Skin Care was able to get a 50% email open rate and 17% paid conversion rate with their lead magnets. On their blog, Imperfect Produce provides helpful content that teaches people how to cook with many of the vegetables they offer. For instance, take a look at Switchback Travel's image, displayed below as the image result for the search term "best hiking boots": As shown in the above example, Google sometimes pulls from more than one site to answer a person's question. TrustPulse A marketing strategy is important for all businesses because it clearly outlines how they will find new customers and promote their products and services to ultimately get more sales. In particular, it’s used video to inspire its audience and to show off its brand values and personality. This comprehensive planner gives you a clear overview of your content strategy, walking you through the major elements to plan, execute, publish, and optimize your content. But for some topics, what people search for isn’t really what they need to solve their problems. Download our white paper, The CMI Content Marketing Framework: 7 Building Blocks to Success, for an overview of the process, or learn about the other steps with our how-to guides on the right-hand side of the page. Eric Cressey is one of the best strength and conditioning coaches in the world. Partnering with other coaches like Mike Robertson, Tony Gentilcore, and Dean Somerset has given Cressey’s content marketing more authority and reach. Then they encouraged people to share a Coke with people with those names. Here are a couple of approaches to republishing content on LinkedIn: Publish content in its entirety. By Pat Hong from Linkdex. RafflePress. Social media marketing is another one of the best marketing strategy examples for businesses of all sizes. Really among the very best things I’ve found on the web lately. Superdrug wanted to raise awareness around body image issues. This, in turn, raises the overall profile of their site—and allows them to rank for the competitive terms that actively bring in business. You can now customize your own bottle, as we did here. Buffer’s one of our favorite content marketing examples, due to their three-pronged content marketing strategy. Content marketing strategy, content strategy, and content plan. We’re not talking about washer-dryers and vacuum cleaners, but about the company’s other business: wind turbines, jet engines, locomotives and so on. As we mentioned in our guide to social media and SEO, social shares can help indirectly with search ranking, which in turn helps with lead generation. By creating long-form content to answer every question on a narrow topic, Orbit can increase the chances of a post ranking—and attracting links. I did not want to get very deep with these 4 lessons because my main focus with this article is showing you the 5 examples of great content marketing strategy. People often use these terms interchangeably (which is understandable, as the lines are somewhat blurry), but each is a bit different: Content marketing strategy At its core, your content marketing strategy is your “why.” When Zendesk realized people were searching for Zendesk alternatives, they basically hijacked the keyword phrase, creating a mini-site and video optimized around it. What do those people want? By sourcing “ugly” produce directly from farms, Imperfect Produce is able to deliver to customers for 30-50% less than grocery store prices. Hundreds of thousands across the board. In a series of videos and ads delivering humor and in some cases never mentioning the brand, Old Spice changed its image to become relevant for a new generation. How do GoPro, Heineken, Twitch, Taco Bell, and Nike go about their mar­ket­ing efforts? Orbit Media Studios writes content about…how to do content marketing! A disclaimer before I start this section—there’s variation in content strategy for small businesses too. Shutterstock’s in the business of images, and it’s used its expertise to make a resource that everyone can use: a creative trends report. And they share their best content via a regular email marketing strategy. Here’s a recent example where Glossier has reposted a complimentary tweet from a fan on its Instagram account: Glossier also showcases its latest Instagram content on its homepage, as another way to attract its customers. One of the best promotion examples of a great content marketing strategy is H&M’s sales promotion strategy. Sharon Hurley Hall has been a professional writer for more than 25 years, and is certified in content marketing and email marketing. The challenge to solve is awareness not interest or conversion. The increased number of links increases Orbit Media’s Domain Authority, or ability to rank in Google. If you try out his mobility tricks, you often feel better instantly—which makes you much more likely to try out more of his content. Ecommerce businesses face a lot of challenges. Build a following for your company’s content, and you’ll see your company’s customer base grow. If you can get your audience to tell you exactly what they want, all you need to do is give it to them. This content marketing example from Charmin is perfect for its customers. When you avail content marketing services, the writers will write precious write-ups for the website which will engage more visitors to check your websites and that will increase traffic to the website. MobilityWOD started out by posting content every single day for a year. What to know what to write about? It supports that with a content hub called The Journal. That means it can rank for “money phrases” like “Chicago web design.”. So it’s no surprise that many companies have focused social media content to wow their audiences. After someone becomes a customer, there’s content for them too. Content marketing is one of the most effective ways to gain more leads and customers. In particular, it creates and shares images referencing popular culture, as this recent example spoofing an Oscar-nominated film shows. Recipes. Look no further than Strolleria for an example. Traffic from Google has a few advantages over other sources of traffic: But it’s hard to rank in Google as a small website. Cressey is a legitimate subject matter expert. After you’ve attracted people to your website, you need to work on converting them into customers. 5 of the Best LinkedIn Content Examples. Their customer education guides have attracted thousands of links and shares, as well as raising their profile. When you’re looking for inspiring B2B content marketing examples, GE is a great place to start. And then Marcus Sheridan, the owner, decided to try blogging. Even though the production quality was low. 6 Examples of Content Marketing Mission Statements Here are some examples of content marketing mission statements for both B2B and B2C companies. In fitness, as in most industries, most content is targeted to the masses. From reading recommendations to exercise recommendations—not to mention body-part breakdowns and videos featuring professional athletes—Cressey’s content marketing skills have undoubtedly increased his profile as a thought leader. How do you use content marketing for ecommerce? It also improves engagement with targeted audiences. He ’ s explained in a record-breaking number of links increases Orbit Media ’ s effective LinkedIn,. 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